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Das sind die wertvollsten Marken 2018

Die Jahr für Jahr publizierte «Best Global Brands»-Analyse der Markenberatung Interbrands zeigt: Amerikas Marken sind die wertvollsten der Welt.

10 Bilder
LISBON, PORTUGAL - SEPTEMBER 4: Travelers queue by McDonald's restaurant digital menu boards self-serve kiosks with touch screen in passenger area at Terminal 1 of Humberto Delgado International Airport on September 04, 2018 in Lisbon, Portugal. Portuguese tourist industry has gone through an excellent year in 2018, for the country is rated as very safe by travelers. (Photo by Horacio Villalobos - Corbis/Corbis via Getty Images)
Platz 10 (Vorjahr Platz 12): McDonald's, Markenwert 43 Milliarden Dollar (Vorjahr 42 Milliarden Dollar)2018 Horacio Villalobos - Corbis
LISBON, PORTUGAL - SEPTEMBER 4: Travelers queue by McDonald's restaurant digital menu boards self-serve kiosks with touch screen in passenger area at Terminal 1 of Humberto Delgado International Airport on September 04, 2018 in Lisbon, Portugal. Portuguese tourist industry has gone through an excellent year in 2018, for the country is rated as very safe by travelers. (Photo by Horacio Villalobos - Corbis/Corbis via Getty Images)
Platz 10 (Vorjahr Platz 12): McDonald's, Markenwert 43 Milliarden Dollar (Vorjahr 42 Milliarden Dollar)2018 Horacio Villalobos - Corbis

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Social network company Facebook's logo is seen in Ankara, Turkey on July 25, 2018. (Photo by Aytac Unal/Anadolu Agency/Getty Images)
Platz 9 (Vorjahr Platz 8): Facebook, Markenwert 45 Milliarden Dollar (Vorjahr 48 Milliarden Dollar)2018 Anadolu Agency
Social network company Facebook's logo is seen in Ankara, Turkey on July 25, 2018. (Photo by Aytac Unal/Anadolu Agency/Getty Images)
Platz 9 (Vorjahr Platz 8): Facebook, Markenwert 45 Milliarden Dollar (Vorjahr 48 Milliarden Dollar)2018 Anadolu Agency
Mercedes Benz Niederlassung Stuttgart, Baden-Wuerttemberg, Deutschland. Mercedes Benz branch Stuttgart, Baden-Wuerttemberg, Germany. (KEYSTONE/imageBROKER/Lilly)
Platz 8 (Vorjahr Platz 9): Mercedes-Benz, Markenwert 49 Milliarden Dollar (Vorjahr 48 Milliarden Dollar)Herbert Kehrer
Mercedes Benz Niederlassung Stuttgart, Baden-Wuerttemberg, Deutschland. Mercedes Benz branch Stuttgart, Baden-Wuerttemberg, Germany. (KEYSTONE/imageBROKER/Lilly)
Platz 8 (Vorjahr Platz 9): Mercedes-Benz, Markenwert 49 Milliarden Dollar (Vorjahr 48 Milliarden Dollar)Herbert Kehrer
The New Toyota Yaris is presented during the press day at the 87th Geneva International Motor Show in Geneva, Switzerland, Wednesday, March 08, 2017. The Motor Show will open its gates to the public from 9 to 19 March presenting more than 200 exhibitors and more than 148 world and European premieres. (KEYSTONE/Martial Trezzini)
Platz 7 (Vorjahr Platz 7): Toyota, Markenwert 53 Milliarden Dollar (Vorjahr 50 Milliarden Dollar)KEYSTONE/Martial Trezzini
The New Toyota Yaris is presented during the press day at the 87th Geneva International Motor Show in Geneva, Switzerland, Wednesday, March 08, 2017. The Motor Show will open its gates to the public from 9 to 19 March presenting more than 200 exhibitors and more than 148 world and European premieres. (KEYSTONE/Martial Trezzini)
Platz 7 (Vorjahr Platz 7): Toyota, Markenwert 53 Milliarden Dollar (Vorjahr 50 Milliarden Dollar)KEYSTONE/Martial Trezzini

Partner-Inhalte

Samsung Store
Platz 6 (Vorjahr Platz 6): Samsung, Markenwert 60 Milliarden Dollar (Vorjahr 56 Milliarden Dollar)dycj - Imaginechina
Samsung Store
Platz 6 (Vorjahr Platz 6): Samsung, Markenwert 60 Milliarden Dollar (Vorjahr 56 Milliarden Dollar)dycj - Imaginechina
Besucher bestaunen den COCA-COLA Truck auf dem Turbinenplatz und in Zuerich am Sonntag, 6. Dezember 2015. (PPR Media Relations/Siggi Bucher)
Platz 5 (Vorjahr Platz 4): Coca-Cola, Markenwert 66 Milliarden Dollar (Vorjahr 69,733 Milliarden Dollar)PPR Media Relations/Siggi Bucher
Besucher bestaunen den COCA-COLA Truck auf dem Turbinenplatz und in Zuerich am Sonntag, 6. Dezember 2015. (PPR Media Relations/Siggi Bucher)
Platz 5 (Vorjahr Platz 4): Coca-Cola, Markenwert 66 Milliarden Dollar (Vorjahr 69,733 Milliarden Dollar)PPR Media Relations/Siggi Bucher
CHONGQING, CHINA - AUGUST 23: People visit the Microsoft pavilion during the Smart China Expo at Chongqing International Expo Center on August 23, 2018 in Chongqing, China. The first Smart China Expo with the theme of 'Smart Technology: Empowering Economy, Enriching Life' is held on August 23-25 in Chongqing. (Photo by VCG/VCG via Getty Images)
Platz 4 (Vorjahr Platz 3): Microsoft, Markenwert 93 Milliarden Dollar (Vorjahr 80 Milliarden Dollar)2018 VCG
CHONGQING, CHINA - AUGUST 23: People visit the Microsoft pavilion during the Smart China Expo at Chongqing International Expo Center on August 23, 2018 in Chongqing, China. The first Smart China Expo with the theme of 'Smart Technology: Empowering Economy, Enriching Life' is held on August 23-25 in Chongqing. (Photo by VCG/VCG via Getty Images)
Platz 4 (Vorjahr Platz 3): Microsoft, Markenwert 93 Milliarden Dollar (Vorjahr 80 Milliarden Dollar)2018 VCG

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FILE - In this Nov. 20, 2015, photo, packages being shipped in Amazon boxes ride a conveyor belt at the UPS Worldport hub in Louisville, Ky. Amazon is already a huge part of many people’s lives. And its $13.7 billion deal for the organic grocer Whole Foods will likely bind its customers even more tightly. While Amazon is the clear leader in e-commerce, 90 percent of worldwide retail spending is still in brick-and-mortar stores, according to eMarketer. (KEYSTONE/AP Photo/Patrick Semansky)
Platz 3 (Vorjahr Platz 5): Amazon, Markenwert 101 Milliarden Dollar (Vorjahr 65 Milliarden Dollar)Copyright 2017 The Associated Press. All rights reserved.
FILE - In this Nov. 20, 2015, photo, packages being shipped in Amazon boxes ride a conveyor belt at the UPS Worldport hub in Louisville, Ky. Amazon is already a huge part of many people’s lives. And its $13.7 billion deal for the organic grocer Whole Foods will likely bind its customers even more tightly. While Amazon is the clear leader in e-commerce, 90 percent of worldwide retail spending is still in brick-and-mortar stores, according to eMarketer. (KEYSTONE/AP Photo/Patrick Semansky)
Platz 3 (Vorjahr Platz 5): Amazon, Markenwert 101 Milliarden Dollar (Vorjahr 65 Milliarden Dollar)Copyright 2017 The Associated Press. All rights reserved.
epa06994628 (FILE) - A Chinese woman walks past a 'Google' brand name and logo, near the Google office in Beijing, China, 03 August 2018 (reissued 03 September 2018). Google marks its 20th anniversary on 04 September 2018, the date in 1998 when Google founders Larry Page and Sergey Brin incorporated the company. The stock market value of Alphabet (parent company of Google) currently is 688 billion USD. EPA/ROMAN PILIPEY
Platz 2 (Vorjahr Platz 2): Google, Markenwert 156 Milliarden Dollar (Vorjahr 142 Milliarden Dollar)Keystone
epa06994628 (FILE) - A Chinese woman walks past a 'Google' brand name and logo, near the Google office in Beijing, China, 03 August 2018 (reissued 03 September 2018). Google marks its 20th anniversary on 04 September 2018, the date in 1998 when Google founders Larry Page and Sergey Brin incorporated the company. The stock market value of Alphabet (parent company of Google) currently is 688 billion USD. EPA/ROMAN PILIPEY
Platz 2 (Vorjahr Platz 2): Google, Markenwert 156 Milliarden Dollar (Vorjahr 142 Milliarden Dollar)Keystone
In this Friday, Sept. 21, 2018, photo, foreign tourists watch people queue in line to enter the Apple Store for the debut of the latest iPhones in Shanghai. China imposed new tariff hikes on U.S. goods on Monday, Sept. 24, 2018, and accused Washington of bullying, giving no sign of compromise in an intensifying battle over technology that is weighing on global economic growth. (Chinatopix via AP) (KEYSTONE/AP CHINATOPIX/)
Platz 1 (Vorjahr Platz 1): Apple, Markenwert 214 Milliarden Dollar (Vorjahr 184 Milliarden Dollar)Chinatopix
In this Friday, Sept. 21, 2018, photo, foreign tourists watch people queue in line to enter the Apple Store for the debut of the latest iPhones in Shanghai. China imposed new tariff hikes on U.S. goods on Monday, Sept. 24, 2018, and accused Washington of bullying, giving no sign of compromise in an intensifying battle over technology that is weighing on global economic growth. (Chinatopix via AP) (KEYSTONE/AP CHINATOPIX/)
Platz 1 (Vorjahr Platz 1): Apple, Markenwert 214 Milliarden Dollar (Vorjahr 184 Milliarden Dollar)Chinatopix

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