Guten Tag,
Don’t outsource strategic thinking
Strategy consultants’ services have increased over the years. Yet profitability for many of their clients has often deteriorated over the corresponding period, in some cases spectacularly. Why? Outsourcing the strategic analysis cannot work for quite obvious reasons.
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Prof. J. Carlos Jarillo, HEC, University of Geneva
Strategy is about making money over the long term, without taking disproportionate risks.
But strategy consultants, reasonably enough, tend to provide similar advice to many of their clients in an industry.
Managers must realize that a new strategic plan cannot be a “silver bullet” that solves all operational or strategic problems.
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